Hello.
I'm Say.

Hello.
I'm Say.

Hello.
I'm Say.

Hello.
I'm Say.

Product design leader, educator, pixel-mover,
Head of Design at Rebolt, formerly WordPress.com.

Product design leader, educator, pixel-mover, former head of design at WordPress.com

I'm a New York-based product design director with over fifteen years of experience in interface architecture, user experience, and interface design, dedicated to optimizing customer experiences across digital platforms.

I'm a New York-based product design director with over fifteen years of experience in interface architecture, user experience, and interface design, dedicated to optimizing customer experiences across digital platforms.

I've had the pleasure to collaborate with the fabulous people at

Awards

2015 CRYSTAL APPLE • Danone Aptamil, ilk1000adım Website / Product Websites & Microsites / Bronze • Danone Aptamil, ilk1000adım Website / Mobile Websites / Bronze • Danone Aptamil, Step by Step To Sleep / Mobile Applications / Bronze THE STEVIES INTERNATIONAL BUSINESS AWARDS • Danone Aptamil, ilk1000adım Website / Marketing Campaign Of The Year / Packaged Food, Silver – Food&Beverage Websites, Gold • Ülker Caramio, Yazarsam Reklam Olur / Food&Beverage, Bronze MIXX AWARDS • Ülker Caramio, Yazarsam Reklam Olur / Online-Offline Integration, Gold 2014 W3 AWARDS • Coca-Cola, I Wonder Website / Website Features, Microsite Branding, General Website Categories, Silver THE STEVIES INTERNATIONAL BUSINESS AWARDS • ActiveX, Germ Hunt Facebook Game / Games, Gold • Artema, Switch ON/OFF / Marketing, Gold • Coca-Cola, I Wonder Website / Food&Beverage Website, Best Home-Welcome Page, Gold – Best Overall Website, Silver 2013 CRYSTAL APPLE • Pegasus Airlines, Turistof Kolomb Microsite / Websites Microsites, Gold THE STEVIES INTERNATIONAL BUSINESS AWARDS • Molped, I Don’t Want This Facebook Application / Social Media Focused Communications, Silver 2012 MIXX AWARDS • Pegasus Airlines, What’s Behind The Scenes at flypgs.com Microsite / Microsites, Gold CRYSTAL APPLE • Studio Nommo, Wallpaper Ad’s / Press, Silver • Dinamo FM, Rhythm Of Internet / Rich Media Banners, Bronze • GQ Magazine, GQ-R Nudifier Glasses / Direct Marketing, Product Microsites, Gold MIXX AWARDS • GQ Magazine, GQ-R Nudifier Glasses / Experimental & Innovative, Silver GOLDEN SPIDER • İKSV (İstanbul Foundation for Culture And Arts) Website / Events,Culture and Arts, Bronze • Salon İKSV Website / Events,Culture and Arts, Silver 2011 GOLDEN SPIDER • Eczacıbaşı, Career Test Drive/ Career Microsites, Silver • Filmor, Mor Çatı Website/ Social Responsibility Microsites, Silver *Crystal Apple is a Turkish Association of Advertising Agencies organization and Turkey’s first and the most prestigious creativity contest. Golden Spider is Turkey’s first and only independent, highly prestigious web awards organization.

Exhibitions

A PIECE OF OUTSIDE (Typography Photography, Solo Exhibition) 2013 Milk Gallery, İstanbul | 2015 Capitol AVM, İstanbul | 2015 Coffee Festival, İstanbul DESIGN ALATURCA (Art Exhibition, Participant) 2010 Paul Kasmin Gallery, İstanbul HOME (Short Movie, Director) 2007 IF İstanbul Film Festival ’07 | 2007 Turkish Cinema in Cannes Shorts Selection, Cannes | 2008 CIGE (China International Gallery Exposition, China HELP ME (Video Art, Director) 2005 Roxy Videoartimuzik, Istanbul

Contact

I lead with
systems thinking.

I lead with
systems thinking.

I lead with
systems
thinking.

Great design at scale requires more than good taste — it requires structure. I build the conditions for teams to do their best work: clear processes, shared language, and design systems that scale with the product.

I lead with
systems thinking.

I build and grow
design teams.

I build and grow
design teams.

I build and
grow design
teams.

I integrate design deeply into product and engineering,
aligning craft with business objectives to drive outcomes that matter — not just pixels that ship.

I integrate design deeply into product and engineering, aligning craft with business objectives to drive outcomes that matter — not just pixels that ship.

I build and grow
design teams.

I help designers
grow into leaders.

I help designers
grow into leaders.

I help
designers

grow into
leaders.

I believe in building people, not just products. I mentor designers to grow their confidence, sharpen their judgment, and step into leadership when the moment calls for it.

I help designers
grow into leaders.

© Say Inc. 2026

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