Hello.
I'm Say.
Product design leader, educator, pixel-mover. Head of Design at Rebolt, formerly WordPress.com.
Structure, teams, and the people who become leaders.
I lead with systems thinking.
Great design at scale requires more than good taste, it requires structure. I build the conditions for teams to do their best work: clear processes, shared language, and design systems that scale with the product.
I build and grow design teams.
I integrate design deeply into product and engineering, aligning craft with business objectives to drive outcomes that matter, not just pixels that ship.
I help designers grow into leaders.
I believe in building people, not just products. I mentor designers to grow their confidence, sharpen their judgment, and step into leadership.
Awards and exhibitions.
Full list
I help designers and teams scale.
I embed into existing product teams, to work on achieving a specific goal defined together.
Reels.
I help designers and teams scale.
As an independent consultant, facilitator, and designer, I have collaborated with many brands across Europe and USA. I embed into existing product teams, to work on achieving a specific goal defined together.
I'm Say.
I'm a New York-based product design director with over fifteen years of experience in interface architecture, user experience, and interface design, dedicated to optimizing customer experiences across digital platforms.
Product design leader, educator, pixel mover. With a design career spanning almost two decades across New York, Istanbul, and beyond, I am a passionate leader and an award-winning designer committed to excellence in digital craftsmanship.
I believe thoughtful design has the power to transform the world by shaping the way people feel, think, and act.
Currently Head of Design at Rebolt, where I lead a team building AI-powered CRM and marketing tools for home service professionals. Previously Head of Design at WordPress.com (Automattic), where I led design across one of the world's largest publishing and hosting platforms. I also taught as an adjunct lecturer at the University of Pennsylvania and mentor designers through Designlab.
- Monsart
- Oneforwall
- Playground · coming soon
- A Piece of Outside (typography photography, solo exhibition). 2013 Milk Gallery, Istanbul. 2015 Capitol AVM, Istanbul. 2015 Coffee Festival, Istanbul.
- Design Alaturca (art exhibition, participant). 2010 Paul Kasmin Gallery, Istanbul.
- Home (short film, director). 2007 IF Istanbul Film Festival. 2007 Turkish Cinema in Cannes shorts selection. 2008 CIGE, China International Gallery Exposition.
- Help Me (video art, director). 2005 Roxy Videoartimuzik, Istanbul.
Let's connect.
Got a project in mind, need design consultancy, or interested in coaching? Select the option that best suits your needs. I'm here to help with creative solutions, expert advice, and personalized coaching to support your journey.